About
Freek Vermeulen is an Associate Professor of Strategy and Entrepreneurship at the London Business School. He writes, teaches and consults across the world on topics such as strategies for growth, strategic innovation and making strategy happen.
Freek uses rigorous research to gain insight into how business really works. His work has appeared in the most reputed academic journals, such as Administrative Science Quarterly, the Academy of Management Journal and the Strategic Management Journal but also in various managerial publications such as the Harvard Business Review, Sloan Management Review and the Wall Street Journal.
He is an active case writer and keynote speaker on industry and company conferences. He is the winner of several teaching awards, including the first ever winner of London Business School’s Excellence in Teaching Award, and received several prizes for his research, including the prestiguous Academy of Management Journal Best Paper Award.
Latest reviews of Freek’s new book: “Business Exposed”:
A groundbreaking new book that challenges common perceptions. Educators’ Digest
A rigorous challenge to many business assumptions from the hollowness of strategic planning to the value of indecisiveness. Financial Times
“Business Exposed” takes the reader on a whirlwind tour, exposing the surprising and sometimes appalling realities of how business decisions are actually made. Top MBA
Punchy and readable. The Economist
[Freek] is not hesitant to reveal the truths he has discovered no matter how much, or whom, it hurts. Business Strategy Review
The book is a must-read as it is a wake-up call of sorts for those who have to deal with diverse areas of management. Educators’ Digest
Interesting and, for a management book, surprisingly readable opinions on corporate strategy. The Economist
Ornery and entertaining. Financial Times
Believe it or not, there is an Associate Professor of Business Strategy by the name of ‘Freek’. He’s quite a good one, too. People Matters
Business Exposed is not a sensationalist tirade against the tenets of management theory, but a carefully researched and well-argued book which re-examines a number of core management ideas and practices, and demonstrates how new research presents a different picture –often radically so. Meuse-Rhine Journal
This will be uncomfortable reading for many senior bosses. Director Magazine
“Business Exposed” challenges conventional thinking and seeks to bust some myths. People Matters
The views presented in the book are likely to be a major talking point in boardrooms and among senior management teams. Meuse-Rhine Journal
