Associate Professor of Strategy and Entrepreneurship
London Business School


Freek Vermeulen is an Associate Professor of Strategy and Entrepreneurship at the London Business School. He writes, consults and speaks across the world on topics such as strategies for growth, strategic innovation and making strategy happen.

Freek uses rigorous research to gain insight into how business really works. His work has appeared in the most reputed academic journals, such as Administrative Science Quarterly, the Academy of Management Journal, Organization Science, and the Strategic Management Journal but also in various managerial publications such as the Harvard Business Review, Sloan Management Review, the Financial Times and the Wall Street Journal.

He is an active case writer and keynote speaker on industry and company conferences. He is the winner of several teaching awards, including the first ever winner of London Business School’s Excellence in Teaching Award, and received several prizes for his research, including the prestigious Academy of Management Journal Best Paper Award and the INFORMS/ISA Best Paper Award.

Freek's latest tweets

  • @dekkerronald Certainly "downsizing": obvious, short-term gains for adopters, but various creeping yet considerable, long-term detriments 4 days ago

  • RT @mitsmr: London Business School Prof @Freek_Vermeulen asks why so many “stupid” management practices persist? Watch it:… 4 days ago

  • Just signed the contract with HBR Press for my new book, provisionally titled Breaking Bad Habits (but I'm sure they'll want to change that) 4 days ago